If the atomic unit of content is usually a story, what happens when we redefine it to be a snippet or a single quote? That’s what Mackenzie pondered, then implemented at UW-Eau Claire in preparation to launch their new website. In the process, she realized she had ready access to a treasure trove of content she could use to make quick videos, quotes, or add to emails. The results? Her team can produce meaningful content within hours instead of weeks, and the university is engaging with audiences it hadn’t quite reached before.
If the atomic unit of content is usually a story, what happens when we redefine it to be a snippet or a single quote? That’s what Mackenzie pondered, then implemented at UW-Eau Claire in preparation to launch their new website. In the process, she realized she had ready access to a treasure trove of content she could use to make quick videos, quotes, or add to emails. The results? Her team can produce meaningful content within hours instead of weeks, and the university is engaging with audiences it hadn’t quite reached before.
Guest Name: Mackenzie Huber
Guest Social: https://www.linkedin.com/in/mackenzie-m-huber/
Guest Bio: Mackenzie Huber is the Content Strategist for the office of Integrated Marketing and Communications at UW-Eau Claire in Eau Claire, Wisconsin. Before joining the team at UWEC, she was the Associate Director of Digital Communications at Lawrence University. She is happiest during a brainstorming session with teammates, making lists on colorful sticky notes, or when she has an excuse to mind map a new idea. Currently engaged in her second full website rebuild, Huber is tired. When she's not working, Huber enjoys playing sand volleyball, eating soup, and hoarding books she'll never have time to read.