Email is a sea of sameness. Just ask any sophomore or junior in high school you know: they are getting bombarded with thousands of emails and they all sound the same. Katie Mills-Erickson wanted to break through the noise to share the University of Iowa story. But how? In email, it starts with the subject line. Her tactic was to change the tone so they would sound and feel more quirky, more human, more fun. The results were astonishing. Email open rates increased by 20%, with some emails hitting open rates in the 80-90% range.
Email is a sea of sameness. Just ask any sophomore or junior in high school you know: they are getting bombarded with thousands of emails and they all sound the same. Katie Mills-Erickson wanted to break through the noise to share the University of Iowa story. But how? In email, it starts with the subject line. Her tactic was to change the tone so they would sound and feel more quirky, more human, more fun. The results were astonishing. Email open rates increased by 20%, with some emails hitting open rates in the 80-90% range.
In the episode, we talk about Katie’s cool “My job is Email” shirt.
You can get it here: https://www.raygunsite.com/products/my-job-is-email
Guest Name: Katelyn Mills-Erickson
Guest Social: https://www.linkedin.com/in/katelyn-mills-erickson-957aa8188/
Guest Bio: Katie is currently a communications and marketing professional at the University of Iowa. She has worked in higher education for the past five years, primarily in the realm of admissions. When not at work, she enjoys bad reality dating shows, attending college football and women's basketball games, and spending time with her three kitties: Gerry, Watson, and Lacey.