Talking Tactics

Ep. 42: Engaging Future Students Through Summer Camps

Episode Summary

Summer camps are an incredibly effective way to attract and engage students in your community to your institution, from a very early age. Typically, summer camps are hosted by academic departments, and the relationship building ends after the camp is done. Not at Siena College. Brianna Brown, Assistant Director of Marketing, shares how they launched a new career-focused summer camp called Aspire Camp to build engagement within their community — and ended up with an early action admitted student in the process!

Episode Notes

Summer camps are an incredibly effective way to attract and engage students in your community to your institution, from a very early age. Typically, summer camps are hosted by academic departments, and the relationship building ends after the camp is done. Not at Siena College. Brianna Brown, Assistant Director of Marketing, shares how they launched a new career-focused summer camp called Aspire Camp to build engagement within their community — and ended up with an early action admitted student in the process!

Guest Name: Brianna Brown, Assistant Director of Marketing, Siena College

Guest Social: https://www.linkedin.com/in/brianna-brown9/

Guest Bio: Brianna Brown, a Siena College graduate ('20) with a BS in Marketing and an MBA in Management ('21), now serves as the Assistant Director of Marketing at her alma mater. Passionate about creativity and innovation, she’s dedicated to engaging students and showcasing Siena's vibrant community.