In this episode of Talking Tactics, Dayana Kibilds is joined by former Hidden Gem host and current CMO at Carroll Community College, Maya Demishkevich. Maya shares how she tripled enrollment in a continuing education course by creating a more personalized email sequence—and how that tactic has since shaped how her the team approaches course promotion across the board. You’ll get the inside scoop on the structure, strategy, and psychology behind the emails that got real results.
In this episode of Talking Tactics, Dayana Kibilds is joined by former Hidden Gem host and current CMO at Carroll Community College, Maya Demishkevich. Maya shares how she tripled enrollment in a continuing education course by creating a more personalized email sequence—and how that tactic has since shaped how her the team approaches course promotion across the board.
You’ll get the inside scoop on the structure, strategy, and psychology behind the emails that got real results.
Guest Name: Maya Demishkevich, Chief Marketing Officer, Carroll Community College
Guest Social: https://www.linkedin.com/in/mayademishkevich/
Guest Bio: Maya Demishkevich is a digital strategist with a strong focus on creative efficiency. She currently serves as a Chief Marketing Officer at Carroll Community College in Maryland. With over 15 years of experience across diverse educational sectors — including public, private, for-profit, traditional, and online institutions — Maya brings a unique blend of innovative strategy and disciplined execution to her work. As the founder of College Crusader, she provides strategic marketing and social media consulting, consistently delivering practical, results-driven solutions.