Talking Tactics

Ep. 62: Turning Keynotes Into Curriculum to Create Community Beyond the Stage

Episode Summary

NC State University sold out 700 tickets in just two days when they brought Alton Brown to campus, but that was only the beginning. Nash Dunn and Allie Bloom Whitley share how NC State’s College of Humanities and Social Sciences transformed a single keynote into a year-long initiative that engages students, alumni, donors, and faculty across multiple touchpoints. Discover the tactical framework behind "The Human Factor" speaker series and why your next keynote should be more than just a one-night event.

Episode Notes

NC State University sold out 700 tickets in just two days when they brought Alton Brown to campus, but that was only the beginning. Nash Dunn and Allie Bloom Whitley share how NC State’s College of Humanities and Social Sciences transformed a single keynote into a year-long initiative that engages students, alumni, donors, and faculty across multiple touchpoints. Discover the tactical framework behind "The Human Factor" speaker series and why your next keynote should be more than just a one-night event.

Guest Names: 
Nash Dunn, Director of Communications and Marketing, College of Humanities and Social Sciences, NC State University 
Allie Bluhm-Whitley, Assistant Director of Communications, College of Humanities and Social Sciences, NC State University 

Guest Socials: 
Nash: https://www.linkedin.com/in/nashdunn/ 
Allie: https://www.linkedin.com/in/alliebluhm/

Guest Bios:
Nash: Nash Dunn is the director of communications and marketing for NC State University’s College of Humanities and Social Sciences. He leads a creative team that develops strategies and content to showcase the impact of the humanities and social sciences, attract students, and inspire support. Most recently, his team launched The Human Factor, a premier speaker series exploring the human side of today’s global challenges.

Allie: Allie Bluhm-Whitley is the assistant director of communications for NC State University’s College of Humanities and Social Sciences. She aides in promoting the strategic goals of the college internally while helping communicate the value of humanities and social sciences to external audiences.