Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from Fordham University about how over-programming can overwhelm students and what her team did to fix it. From segmented newsletters to centralized program planning, Toni shares actionable strategies to get students opening, clicking, and showing up.
Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from Fordham University about how over-programming can overwhelm students and what her team did to fix it. From segmented newsletters to centralized program planning, Toni shares actionable strategies to get students opening, clicking, and showing up.
Guest Name: Toni Marie Perilli, Communications & Marketing Specialist, Fordham University
Guest Social: https://www.linkedin.com/in/tonimarieperilli/
Guest Bio: Toni Marie Perilli is a New York-based storyteller and strategist dedicated to helping institutions transform every touchpoint into a meaningful experience. As the Marketing and Communications Specialist at Fordham University’s Career Center, Toni Marie supports strategic initiatives through a distinct blend of content marketing, brand strategy, and public relations to bring students, employers, alumni, and community partners together. She was recognized by the American Marketing Association as a 2025 Emerging Marketer in Higher Ed Finalist, Ad Age as part of its inaugural NextGen Community cohort, and the American Theatre Wing as a featured copywriter for its “Art of a Show Master Class.” Beyond her work at Fordham, Toni Marie is a proud Gator, pursuing a Master’s in Mass Communication from the University of Florida, and can often be found planning her next off-Broadway show night, reading a rom-com, or writing about theme parks and beauty finds.