Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop treating social like a content calendar and start using it as a real-time intelligence engine. From enrollment trends and student sentiment to campus reputation and revenue opportunities, they explore how universities can turn online chatter into smarter decisions. If your institution is still measuring success by likes and impressions alone, this conversation might just change the way you see social forever.
Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop treating social like a content calendar and start using it as a real-time intelligence engine. From enrollment trends and student sentiment to campus reputation and revenue opportunities, they explore how universities can turn online chatter into smarter decisions. If your institution is still measuring success by likes and impressions alone, this conversation might just change the way you see social forever.
Guest Name: Brittany Hennessy, VP, Social Intelligence Evangelism
Guest Social: https://www.linkedin.com/in/brittanyphennessy/
Guest Bio: Brittany Hennessy is Vice President of Social Intelligence Evangelism at Sprout Social, where she defines and advances Social Intelligence as an executive discipline that connects social signals to business performance. She works with senior leaders to translate emerging signals into decisions that shape reputation, revenue, and retention. She is the author of INFLUENCER, one of the earliest strategic books on the business of creators, with frameworks that continue to shape how brands approach influencer marketing today.